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Marketing tip of the month

Arnold Fewell
Helping others, help yourself!

May 2007

We believe that corporate social responsibility (CSR) is an important part of any business, small and large.  The encyclopaedia definition of CSR is ‘a concept that organisations, especially business, have an obligation to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all aspects of their operations. This obligation is seen to extend beyond their statutory requirements to comply with legislation.’

Helping others in the community and doing right by your employees, and the environment can have huge benefits for your organisation.  These are:-

  • Increased PR opportunities - helping the community can generate positive press coverage.
  • Staff morale – you can give staff the knowledge that they are working for a company that helps others.  This is a great motivator.
  • Gaining new contacts – for some clients it is important to choose a business that is ethical so this can give you advantage over your competitors.  Companies often prefer suppliers who demonstrate responsible practices as it reduces the risk of any damage to their own reputations.
  • Building customer loyalty – it is important to demonstrate to your customers and suppliers that you are an ethical business. 
  • The feel good factor – the feeling that you have done something positive for others gives a great sense of fulfillment.
  • If you have a good reputation in the eyes of the community then it will be easier to recruit employees.


You can see how AVF Marketing helps other by visiting our social responsibility page.  We can offer you help and advice on the different ways to fulfill your CRS.  We also have experience in local and national fundraising so we can help your business to help others.




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Area Runner Up Ethical Award 2007 - British Small Business Champions