An “inspirational thinker”
was once described by a colleague as “a radiator, not a
sponge” because of his ability to see outside the box and develop
his own effective and often innovative solutions that he would sell-in
to others. He has extensive experience in all aspects of marketing
and PR. He has authored the Sodexho School Meals Survey since 1994
and has considerable experience in providing school meals and encouraging
children to select the healthier options. Arnold started his career
as a hotelier, but in 1985 he joined North Yorkshire County Council as
Education Catering Manager. He introduced a range of innovative
marketing techniques that led to national recognition including the Daily
Telegraph Award for Marketing Innovation in 1999 and the Chartered Institute
of Marketing Award in the same year.
In 2003, he created a new website at www.myschoollunch.co.uk. This
provides local authorities an opportunity to give more information to
parents and promote healthy eating to pupils. The site was recommended
in the Government’s blueprint for healthy schools and has won a
number of awards including the 2004 International Management Advisory
Award from the Foodservice Consultants Society International.
Arnold is also a specialist in the DDA and is a wheelchair user. He
can provide you with a detailed audit of your work environment and services
and provide advice on how you can ensure you are meeting the needs of
your disabled customers. If you want to offer staff training on
disability issues what better person to lead the training than someone
who has experienced these issues first hand.
Arnold is full of creative ideas and always inspires others with his
enthusiasm for marketing and meeting customers needs. If you need
an idea or a solution Arnold will help you find the best way ahead.
back to top