Accessibility | Privacy Policy
AVF Marketing | Moving your business forward
Home| About Us| Services| Case Studies| Latest News| Success Stories| Social Responsibility| Contact Us
Marketing Strategy
Arnold has worked closely with Nottingham City to develop its school catering service.  The priority has been in the Primary School sector where the strategy has been to win back 100% of the targeted contracts.

Example Marketing Strategy produced by AVF Marketing

The strategy has included extensive market research with stakeholders to find out what they wanted from their catering service.  The strategy was based on the research findings and has included improved communications, developing the promotion of healthy eating, working closely with Healthy School Status Co-ordinators, making a link between the kitchen and the classroom and recognising the achievements of staff.  This has meant that meal numbers have been maintained while they have been decreasing nationally.  Also, the team won the overall 2006 Customer Service Award in the authority.

Section Links
Marketing Strategy
New Media
Market Research
Copy Writing
"If you fail to plan you plan to fail"
Area Runner Up Ethical Award 2007 - British Small Business Champions