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Nicola organised PR for the fundraisers at Butterwick Hospice in Stockton.  She wrote press releases for fundraising events to generate awareness of the work the Hospice did and to boost ticket sales and attendance at events.  Having built up her own local media contacts Nicola sent out regular press releases.  She increased awareness of the charity by gaining them coverage on local ITV news for a Dance event called Dance Inferno and on BBC Look North to highlight a funding issue.  This involved finding out what the reporters wanted to film and setting up a suitable time and location.  For the promotion of Dance Inferno, Nicola organised for local children to tap dance in full costume and dance teachers to show Butterwick staff how to take their first dance steps as well as interviewing dancers to highlight the work the Hospice does.

Nicola researching PR activity

Nicola also worked with businesses like supermarket chain, Somerfield, who adopted the Children’s Hospice, to ensure they received positive publicity for all the fundraising they were doing.  This included getting radio and press coverage.

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Area Runner Up Ethical Award 2007 - British Small Business Champions