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Market Research
Arnold Fewell suggested the idea of national research about school catering when he was Marketing Director for Education in Gardner Merchant.  The first report was published in 1989 and since 1994 the research report has been authored by Arnold.

Example Market Research produced by AVF Marketing

The Sodexho survey has become the most authoritative publication on school catering that plots the eating and lifestyle trends of today’s school children from 5 to 7 and 8 to 16.  The survey highlights the eating patterns of children; healthy eating, views on school catering; lifestyle indicators, regional variations and money spent at, to and from school.  Arnold works with Sodexho on the PR when the report is launched doing radio and press interviews as the research generates a huge amount of interest from the media and is regarded as a major source of information.

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"If you fail to plan you plan to fail"
Area Runner Up Ethical Award 2007 - British Small Business Champions